OYO Pushes Premium Brands in India, Acquires Motel 6 to Boost U.S. Presence

Ritesh Agarwal, the Group CEO of Oyo Hotels, is strategically focusing on "relative premiumization" in India to meet the rising demand for upscale accommodations, highlighted by the expansion of brands such as Townhouse Hotels. Additionally, the acquisition of Motel 6 in the U.S. is seen as leveraging Oyo's technological advantages to strengthen this iconic economy brand. These initiatives not only prepare Oyo for an imminent IPO but also align with the entrepreneurial image Agarwal has cultivated through his role on Shark Tank India, reflecting a significant shift in the Indian hospitality landscape

Source: skift.com